Story-based thought leadership

B2B Content, White Papers & Marketing Specialists

We Create

B2B Content, White Papers & Marketing Specialists

We Create

Most B2B content sits idly online taking up space. Unread… Gathering virtual dust.

Amplify thought leadership

Story-based thought leadership content is different.
It says something new and strikes a chord at the same time.

Translate tech into ‘human’

In an oversaturated online world, the most personable content wins.
Bringing a human touch to tech topics is what we do well.

See chosen designs below or

Our Clients

We work with clients from a wide range of technical industries, including smart manufacturing, data and AI, software, SaaS, engineering, crypto, and more.

All you need is a

Simple, yet smart strategy

Storyteller’s imagination, and
Design that drives meaningful engagement.

Understand Your Audience

We work out your target market’s needs, wants, fears, frustrations, and desires. 

Create Narrative

We create stories that take one on a journey that leads to your solution. Imagine walking in their shoes.

Evoke Emotion

The content strikes a chord, making your brand remembered and driving action.

Innovate

We look for fresh ways to grab attention and tell your story in a way that resonates.

Services

Services

Testimonials

Dan and Aggie help to bring our smart manufacturing platform to life, from white papers to pitch decks and articles. They deliver clear, well-written and well-designed marketing assets that are always delivered on time and rarely need revising.

Nicolas

CEO @ O3 Smart

Team at UTB2B is my ‘go to’ people. I love working with them!​

Philippe

DATA & AI STRATEGY ADVISOR @ Crayon Group

Dan and Aggie have done a tremendous work with our white paper, both in terms of content and design. They are easy to work with, understand your needs and are very nice people!

Josefine & Camilla

Marketing Team @ Blue Cromos

Fantastic skills & reliable service!

Roland

CCO @ O3 Smart

Blog

5 Reasons to Use White Papers for B2B Marketing

Struggling to explain your value prop to a B2B audience in an engaging way? White papers are the perfect solution. Put yourself in your client’s shoes. They’re scrolling through countless emails and LinkedIn posts every day. Nothing seems to stand out. Suddenly they find something different – your white paper.

Essential Elements of an Effective White Paper

If you’re like most people these days – you’re probably spinning a lot of plates and juggling various responsibilities to make sure your products and services are getting the attention they deserve. That’s where white papers can help.

Fun, Humorous & Creative SEO Strategies for B2B Content Marketers

Home Services Samples Blog About Contact The Fun and Humorous Approach to SEO B2B Content Who says that B2B content has to be boring?  If you want to stand out in today’s crowded marketplace – fun and creative is the way to go. That’s right – even B2B content can be fun, and we’re here […]

Will AI Replace Content Writers? No, and Here’s Why…

Explore how AI enhances creativity in the new creative economy, boosting human intuition and empathy in content writing. Embrace AI!

Will AI Replace Writers? Or Is It A Golden Opportunity?

Content marketing is one of the most important strategies for any business hoping to succeed in the digital age. It can be an incredibly effective tool for connecting with potential customers and growing your brand, but it can also be a tricky skill to master, especially for technical B2B businesses.

What Chess Can Teach You About Content Marketing

Content marketing is one of the most important strategies for any business hoping to succeed in the digital age. It can be an incredibly effective tool for connecting with potential customers and growing your brand, but it can also be a tricky skill to master, especially for technical B2B businesses.

We are your high-quality content providers.

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